Managing Public Opinion In A Crisis: BP CEO Tony Hayward Case Study Help Analysis With Solution Online
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BP CEO Tony Hayward (UK) faced intense public scrutiny from many different constituencies in the US in the wake of the oil spill in the Gulf of Mexico. The case focuses on how his words and actions were perceived by the US media and government, and how these perceptions had critical business and personal outcomes.
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CASE ID : HB CASE 746
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