Pokemon: Gotta Catch ‘Em All Case Study Help Analysis With Solution Online
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This case is available in only hard copy format (HBP does not have digital distribution rights to the content). As a result, a digital Educator Copy of the case is not available through this web site.Pokemon, the colloquial name given to a collection of 150 fantastic, animal-inspired creatures with organic powers and the capacity to evolve, are the stars of video games, trading card games, and TV cartoons. Conceived in Japan in 1996, Pokemon quickly became that nation’s favorite toy phenomenon, and attracted the attention of Nintendo of America, who, in February 1998, purchased all intellectual rights to everything bearing the Pokemon name outside of Asia. Launched in September 1998, Pokemon quickly took the United States by storm, single-handedly resuscitating Nintendo’s lagging video game sales, and earning stature as one of the top three licensing success stories of all time by year-end 1999 (on worldwide sales of $7 billion and U.S. sales of $1.2 billion). This case begs the question of how management at Nintendo and licensing partner 4Kids Entertainment did it and, perhaps more importantly, whether they can sustain (and perhaps grow) Pokemon’s success over time. Is Pokemon just a passing fad to be “milked,” or can it be managed as a sustainable brand franchise? Was Pokemon’s success simply a fluke, an unpredictable function of mere good fortune, or is sound brand strategy and planning the cause?
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CASE ID : HB CASE 187
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