Rubicon Program’s Corporate Strategy Case Study Help Analysis With Solution Online

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In response to the closure of California state psychiatric hospitals, Rubicon Programs was established in 1973 to provide social services for recently deinstitutionalized individuals suffering from mental illness. Located in Richmond, California, an area with great need and high unemployment, Rubicon quickly expanded to offer a wide range of programs and services addressing poverty and homelessness for people with barriers to employment. By 2003, Rubicon Programs had grown into a large nonprofit organization with an international reputation for its success as a social enterprise. Aside from its two core programs of Integrated Services and Rubicon Housing, Rubicon operated three revenue generating business units that employed clients of it social programs: Rubicon Landscaping, Rubicon Bakery, and Rubicon HomeCare Consortium. While the top management team agreed that Rubicon’s individual units were successful, they wondered whether the social and economic value created by the whole was more than the sum of the parts. The videocase explores Rubicon’s reflections and deliberations about to their corporate strategy. In addition, it focuses on a decision about how to deal with the struggling home healthcare division. SI-77v Rubicon Program’s Corporate Strategy is part of The Social Entrepreneurship Series. Professor Jim Phills developed The Social Entrepreneurship Series to help students appreciate mechanisms of change and theories of action as well as challenges in initiating and sustaining meaningful change in social sectors. Other video cases in this series include SI-14v The Evolution of Interplast, SI-25v Innermotion on the Move, SI-69v Circus Oz, and SI-72v Social Entrepreneurs: Correcting Market Failures.

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