Strategy Management-AW765

Strategy Management-AW765 Online Services


Strategic Management



You are required to submit an individual report of 3,000 ±10% words, which can be based on an organization or idea of your own choice.
The strategic analysis must be related to a recognised aspect of business policy, strategic management or the philosophical underpinning of a particular methodology within the public or private sector strategic management domain.
If your analysis is of an organization then it must contain a minimum of two organization functions, examples would be, Leadership and Marketing or Marketing and Manufacturing or Finance and Leadership or Leadership and Human Resource Management or Marketing and Human Resource Management, etc.. Your strategic analysis may contain two or three functions however more than three functions would make it difficult to achieve a good depth to the analysis.
At the functional level, in your analysis, you would need to consider the impact of how one function would impact / does impact upon the other function(s).
For example in a manufacturing organization if the Marketing function develops a strategy to increase sales by 20% then this may have a detrimental impact upon the organisation if it is already running at maximum capacity. The organisation would need to increase its capacity by perhaps purchasing new machines or even new premises.
The report must be written in a recognised style, i.e. table of contents, introduction, main analysis, conclusions, recommendations, references and bibliography. You must apply the Harvard system of referencing in your report.

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To analyse a business policy or strategic management topic, to carry out individual research or evaluation of an organization.


Meet the learning outcomes listed above, identify and critically analyse fundamental issues related to strategic management. Undertake a study that shows clear evidence of synthesis and evaluation.
There are a number of ways you might carry out this assignment: here are a few ideas
• Use a theoretical model to reflect upon the reality (practice) of a situation. Use theory to predict the outcomes of practice. Use practice to reflect upon / modify theory;
• Compare theory and practice: Does M.E. Porter’s (1985) model of competition support the experience of practitioners? i.e. use a practical example /case / issue to reflect on Porter’s model(s) and examine success and / or failure.
• A case study approach: Is Steve Ballmer, C.E.O. managing Microsoft as effectively as he might? i.e. do an analysis of Microsoft’s performance in relation to declared (or undeclared) strategy and the efficacy of his strategy.
• A recovery plan: My advice to the Chief Executive Officer of the Sony Corporation is ……i.e. suggest a way forward for the organization in light of their poor performance over the last 5 years.
• A risk management strategy: My advice to British Petroleum’s Chief Executive Officer in light of their environmental disaster in the Gulf of Mexico.
These are merely examples of approaches you might take; thinking up your own ideas might be more productive and fun.

Assessment Criteria

Your seminar tutor on the basis of the following general criteria will assess the paper
• Content – the quality of research and analysis undertaken and the use of initiative in finding sources of information;
• Process – the quality and clarity of the assignment and your ability to demonstrate command over the subject area and the development of a case or argument;
• Discretion – additional credit may be awarded to a student who tackles a difficult subject well.
The assignment will be graded for individuals on the basis of the specific criteria outlined on the following page.
The “Presentation” element of the Generic Assessment Criteria will be used to assess the report structure.

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