Wheaties: Reinvigorating An Iconic Brand Case Study Help Analysis With Solution Online
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The results were not promising following the initial campaign and launch of Wheaties Fuel as sales dipped five months after it had been put on store shelves. Still there was a 96% incremental gain in sales of the original Wheaties, and many of its new consumers were younger than usual. Based on the initial feedback, the team began using a lighter tone in its messaging, and continued to monitor, learn, and optimize the product and the campaign.
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CASE ID : HB CASE 379
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